Gaming has come quite a distance in the last several years. Before it used to be a hobby frowned upon by parents, and the opposite sex, however one can make a lucrative career out of it. It has grown a lot big companies are also seeing the marketing potential, and have began sponsoring individual, events, and tournaments gamers.
It is better to hold in mind, companies do not only hand out money, like candy on Halloween. Companies have to really feel as they are getting something in return for sponsoring you. You have to approach businesses that have some kind of relation to the esports games industry, or perhaps more particularly, whose target market will be the gaming industry. But also on a better note, companies can be quite keen on sponsoring gamers, and you will find ones which are really looking to sponsor you, which might seem difficult to believe, so that shows just how important it’s to stick out from the others.
You will find a few routes you are able to take when considering sponsorship.
1) Proactively attracting a sponsor may be the route where one uses their sales skills to persuade a company to sponsor them. This way could be hard or easy, based on the individual’s ability and persistence to persuade a company that they are entitled to sponsorship. Generally this route consists of either mailing and writing sponsorship letters directly to the business, or perhaps getting in touch with the Marketing department of a business and making the pitch.
2) Marketing one’s self is an additional method, which normally has the company approaching you, to represent them. This method is the simplest route because one does not have to perform some work, although it requires a very long time to build up the notoriety and popularity in the market for a company to approach someone. This may be done for instance by making it to the pinnacle of the industry by becoming the best at a specific game title, or perhaps this can be carried out by paying a fee. Some fairly new management agencies in the video gaming community like United Gamer Management, are offering promoting and marketing services to gamers and teams. This could help save time and used as supporting evidence to “wow” a sponsor.